Skip to main content

About Us

Your Local Bike Shop

Whether you are interested in purchasing a new bicycle, picking up a few accessories, or needing service on an existing bike, every customer is important to us! Our store’s location provides easy access to the AR River Trail system, which is a great route for both recreational and sport riding. The AR River Trail also connects to three local mountain bike trail systems.

Our full service repair center services all bike brands, and carries all cycling accessories, components, clothing and nutrition to get you on the bike. Six months of service tune-ups, bike fitting, water bottle and water bottle cage are included with every bike purchase.

Owners Mat and Regina Seelinger opened the first Spokes Little Rock location in 2010. Serving Central Arkansas cyclists with quality customer service is their top priority. They would love the opportunity to show you the Spokes Giant difference.

Jason Littleton was a serious mountain biker in the 90's and avid road cyclist in the early 2000's. He's been a pro bicycle mechanic for 11 years. A combat veteran of the U.S. Marine Corps, Jason has a BA in History and a MA in Public History so, naturally, he fixes bikes for a living.

Eric Easterly has over 20 years experience in the industry from wrenching, sales, warranty management and manufacturing carbon frames. Eric also serves in the AR National Guard.


Jeremy Medlock has been in the bicycle industry for eight years. He has the ability to repair your old bike or help you find the perfect bike to purchase. He enjoys all types of riding, but prefers mountain biking and gravel riding. He is also an avid racer. 

Bryan Cerrato started riding two years ago and it has become his passion. He prefers mountain biking, but doesn't pass up an opportunity on a road or tri bike as well. He is a veteran in the AR National Guard and works on Blackhawks when he's not wrenching and selling at the bike shop.

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.